Over 9 Years of Experience
Work with an Experienced B2B Digital Marketer
Your marketing team needs help managing your LinkedIn pages, uploading YouTube Shorts, and creating Instagram Reels and Carousels. Let me be the one to help take the load off and drive your social media strategy to bring the results you seek.
B2B Social Media Marketing is as unique as your product and price points. Explore some of the work I’ve done for clients in various B2B industries and how we worked to meet their needs.
Working in Biotechnology
About the Client: A privately-held company in the biotechnology research industry with headquarters in the US and having a presence across multiple continents.
The Need: The client sought to hire a knowledgeable social media manager to collaborate with their marketing team in expanding their social media presence, and who can hit the ground running.
The Solution: Coming in with experience in B2B and social media strategy was helpful and communication was essential for this partnership to work. The senior marketing manager and I were able to quickly identify goals for the channels and with their help, I was able to conduct a through audit of the social media channels to understand what we had and how we can improve to match the current needs for the channels and the client. After reviewing assets, talk brand identity, ideal client base and crafting a unique strategy for the client we got to work and brought in amazing results for them
Key Performance Highlights
- Content and strategy aided growth across all channels quarter after quarter and maintained an engagement rate of 8.7% across channels.
- Grew and than maintained an average engagement rate of 10% on LinkedIn.
- Grew and then maintained an average engagement rate of 3.7% on Facebook.
- Grew and maintained an average engagement rate on 2.5% on Instagram.
- Averaged a click-through rate of 8.2% on LinkedIn, all from organic social.
- Increased link clicks from organic social by 43%
- Developed an active Instagram community and collaborated with influences, leading to audience growth and increased engagement.
- Aided in promoting content for the company’s European and Latin American Divisions.
Managing a Company & Personal Brand
About the Client: A privately-held company in the oil & gas industry focusing on acquiring, developing and divest oil and gas assets.
The Need: The client sought to hire a knowledgeable social media manager who could work alongside the marketing director in managing both the brand’s social media channels as well as manage the CEO’s personal brand.
The Solution: The client needed someone with experience in generating leads from social, not only that, but someone with the understanding of targeting high-net-worth individuals. The client’s services were highly targeted and only a handful of individuals qualify to be a customers. With the Marketing Director’s insights, website data and established goals, we were able to craft a strategy that met the client’s unique needs as well as meet the content needs our audience needed. We worked together to identify key topics and develop content around it, as well as promote the CEO’s personal brand and podcast which helped with the brand’s presence as a result.
Key Performance Highlights
- YouTube follower growth by 20% and an engagement rate of 3.5%
- 41.8% increase in Facebook page likes and 200% growth in Facebook page followers.
- 49% follower growth on LinkedIn with an average engagement rate of 8.4% all from organic social media strategies.
- 262% Increase in LinkedIn post link clicks.
- Increase on website sessions from organic social by 119%
- 33% growth in lead generation from organic social.
- 183% Increased video views on TikTok’s CEO Brand Account
- 21.8% increase in profile visits on TikTok’s CEO Brand Account.
Working with a Legacy: 125 Years and counting!
About the Client: A leading metal fabricator with over 125 years in business.
The Need: The client sought to collaborate with an independent social media manager to refine and expand their social media presence. The client had been working with a media agency and felt it was time for a change.
The Solution: The client was extremely enthusiastic to work one-on-one with an independent contractor to refresh their online presence. They needed someone with new ideas and one who could nurture their growing community online. After speaking with the Marketing Director, we developed a plan that aligns with the brand’s goals and the needs of its growing community. My work encompasses the development, creation, and execution of the content calendar, community management, and ensuring our social media strategies align with our marketing objectives.
Key Performance Highlights
- Increased LinkedIn page views by 949%
- LinkedIn link clicks growth by 50%
- Content shares rose by 1262%
- Improved Facebook page engagement rate by 41%
- Increased number of Facebook Likes by 42% and content reach by 27%
- Increased video views on Instagram by 39% and content reach by 178%
- Increased engagement to 78%
- Created Reels that reached over 100k views
- Increased traffic to the website from social by 25%
Working in Industrial Maintenance
About the Client: A privately-held company specializing in engineering, training, consulting and services around asset management and predictive/preventive industrial maintenance.
The Need: The client was expanding their marketing team and needed to find someone who can take over social media management. At the time, the client was posting when they could and they were seeking someone who can create a strategy, increase cadence and improve on their current efforts.
The Solution: The Chief Marketing Officer was looking for an opportunity to increase website traffic from social media and increase lead generation efforts from it. After reviewing current assets as well as identifying key content pieces, and quarterly goals, we were able to craft a social media strategy that could increase our reach and online presence while also putting the client’s page as a though leader. The strategy was aimed to provide educational content for our followers while also prompt those interested to find out about our services and helped increase Marketing Qualified Leads which were then developed and nurtured through email marketing and the sales team.
Key Performance Highlights
- Successfully managed an online community of over 58K
- Expanded social media reach by an impressive 1358%, significantly increasing brand visibility.
- Drove a steady stream of qualified leads, MQLs, and newsletter subscribers through social media, fueling business growth.
- Maintained an 8.9% engagement rate on LinkedIn, exceeding the platform’s 3.5% average and maximizing the brand’s reach and impact.
- Achieved a 402% increase in post clicks.
- Increased social media engagement by 643%
- Created sales-focused social media content for LinkedIn.
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